虚拟社区中规则及其服从_以天涯社区为例_郭茂灿.pdfVIP

社会学研究 2004 年第 2 期 虚拟社区中的规则及其服从 ———以天涯社区为例 郭 　茂 　灿 　　Abstract :There is a debate between two different perspectives to understand the issue : “why people should obey rules”. One is the instrumental perspective that emphasizes benefits and costs , and the other is the normative perspective arguing that morality and norms are more important . To test and to surpass both arguments from the two sides