浅析中国商品出口包装.doc

题目：浅析中国商品出口包装 浅析中国商品出口包装 ［ ］随着社会的进步，商品包装的作用逐渐从保护商品不受损伤、方便运输、便于携 带变成了商品竞争之间的外在形式。现代包装设计正是一门以生活为基础，以现代为导向的 设计学科。山口商品的包装设计更为典型。我W从改革开放以来，经济快速发展，由于是沿 海城市发展更为迅速，其屮在商品包装设计方而，也因为经济、材料、印刷、电脑等新技术 的引进而突飞猛进。其中的艺术表现形式也越来越多元化、流行化，但是作为中鬧商品出u 包装设计在这种新型挑战面前，它能否开创通往国际化的道路？本文围绕国A与国际化相结 合的发展□的，使适合多元化的国际市场竞争的屮国商品包装观念发扬光大，强化屮国商品 现代乜装设计与国际和结合的理念，从而使中国出口商品的钮装设计在世界包装设计中大放 光彩。 ［关键字］屮W出口商品包装市场营销创新传统包装 Simply analyse about Chinese export pack [Abstract] With the progress of the society, the function of commodity packaging gradually from protect goods from damage, convenient transportation, easy to carry into commodity competition between the external form. Modern packaging design is a door on the basis of life, guided by modern design disciplines. Export commodities packaging design more typical. Since reform and opening up in China, the rapid economic development, because it is a coastal city development more rapidly, which in terms of commodity packaging design, but also because of the economic, material, printing, the introduction of new technologies such as computer and by leaps and bounds. The art form is becoming more and more diversified, popular, but as the export of Chinese commodities packaging design in the new challenges, it can create a way to internationalization? This article around the combination of domestic and international development purposes, for the diversification of international competition in the market of Chinese commodity packaging idea，strengthening Chinese goods modern packaging design combined with the international, so that the Chinese export commodities packaging design in the packaging design of cuhk. [key word] Chinese export pack Marketing Innovation The traditional packagi 目录 TOC \o 1-5 \h \z 一、 引言 2 二、 剖析商品包装的定义，讲述中国传统包装与出1」商品包装的发展以及多元化的鬧际商品 HYPERLINK \l bookmark3 \o Current Document \h 補 2 HYPERLINK \l bookmark4 \o Current Document \h （―）商品包装的定义 2 HYPERLINK \l bookmark5 \o Current Document \h （二） 我W出口商品仅装的发展史 2 HYPERLINK \l bookmark6 \o Current Doc