浅析微时代下微博营销策略.doc

零售业连锁发展的业态选择及竞争分析 ［摘要］111国零售连锁经营经过I ?几年的快速发展，较大规模的连锁集团已形 成，为拓宽产品由生产者至消费者的通路，为人民生活提供便利做出了巨大贡献。 不可否认，中岡分销进入了一个连锁的时代。无论是生产厂商的经营活动，还是 普通消费者的F1常生活都几乎离不开连锁店了。然而，对于一个成功的连锁企业 来说，选择正确并适合自身条件的业态是至关重要的。 论文以零售业连锁发展的业态选择及竞争分析为课题，介绍了业态的涵义及 几种主耍的零售业态的特点，并从生命周期的角度比较零售业态的生命力；通过 零售业态的发展环境，明确各种业态生存的条件及政策对其影响；及时关注行业 动态，了解零售业态面临的机遇与挑战. 通过对我网零售业连锁发展的业态选择及竞争分析来看，百货店劣势明显, 极有发展潜力的是超市和便利店，尤其是大型综合超市更是未来零售业的发展趋 势,M然仓储店也有优势,但目前我国大部分地区还不具备发展这种业态的条件, 因此不能肓R发展。 ［关键字］零售业态生命周期连锁发展大型综合超市 Choose Format and competitive analysis of chain retail development [Abstract] Chinese retail chain operations after more than 10 years of rapid development, large-scale chain groups have been formed to broaden Products from producer to consumer access road, to facilitate life for the people to make a tremendous contribution to. It is undeniable that China has entered a distribution chain of the times. Whether manufacturers of business activities, or the daily life of ordinary consumers are almost inseparable from the chain. However, a successful chain of businesses, choosing the right suit their own conditions and the Form is of utmost importance. Papers to the development of the retail chain Form choice and competition analysis for the subject, introduced the Format and the meaning of several major features of the Retail Trade，and from a life-cycle perspective compared Retailing vitality through Retailing environment for the development of clear Form the survival of various conditions and its impact on policy; timely concern industry dynamics，understanding Retailing facing opportunities and challenges. Through the development of China’s retail chain Form of choice and competition， department stores disadvantage Obviously， most development potential of the supermarkets and convenience stores, especially large-scale comprehensive retail stores is the future trend of development, although the warehouse stores have Advantages, but in most parts of China does not possess the conditions for the development of this Form, c