商务英语文化讲座.ppt

3. Media 传播媒介 Television: 电视 Newspaper: 报纸 Direct mail: 直接传播 Radio: 广播 Magazine: 杂志 Outdoor: 户外广告 Internet: 互联网、因特网 一般广告术语及一些相关表达法 1. Let’s go all out on this one. I want a national advertising campaign. 2. Put a fullad in the newspaper every Friday, advertising the weekly special coming up. 3. Let’s get 20000 flyers printed. We’ll hand them out at the shopping mall next weekend. 4. I want this advertisement to be a testimonial from the gold medal winner. Call her to see if we can get her to endorse our product. 5. We need a new slogan. The old one’s not catchy enough. 6. If we want