上外外贸函电02BusinessLetters.pptVIP

Create Reader Benefits Identify the feelings, fears, and needs that may motivate your reader. Identify the features of your product or policy that could meet the needs you’ve identified. Show how the reader can meet his or her needs with the features of the policy or product. Cultural Difference: Chinese V.S. English Sample Inquiry 3-2, p62 V.S. Sample Inquiry 3-3, p63 Filing of Business Letters Physical copies Digital copies Management of files Classification and Indexation Criteria: Ref code. Principle: Neither too many nor too few in one file Both for in-coming and out-going letters Reference Code Keep every incoming and outgoing letter in a file composition Properly coded: e.g.. Transaction code/No. eg. 2004年向威廉父子公司出口茶壶的第七封去信/第三封来信 I. TP/W-2004/O7 TP/W-2004/I3 I. -W/TP2004/O7 W/TP-2004/I3 File and Find Put in order preservation Paper standardization Supplementary materials Samples Fax paper Digital Files E-mails: Use of “reply” button Preservation Other files (name directory design) The “latest version” For filing’s sakemake your digital materials easy to be filed Management of Files Actual possession Rules and framework of filing Accessibility of files Place Entry code Personnel adjustment Homework Read the letters replying to the complain of garden plants and make comments. Trade Related Business Communication Lesson 2 Business Letters Classification of Business Letters General Communication: “Let it be!” attitude Sending News: the POSITIVE negative side Complaining: Never write in anger B2B V.S. B2C Modern business English is... The writing of information in a way that gives a reader a good chance of understanding the document at the first reading. Martin Cutts, The Plain English Guide, Oxford ,1995 The Readers Expectations clear and easy to read short and to the point polite and respectful action-oriented（国际快递） In summary, they want to receive documents that are reader-friendly. How? State