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1900 1970 1980 1990 2000 2009 65.9% 61.9% 58.9% 56.9% 54.7% 50.8% 52% 50% 45% 39% 25% TOKYO 5 9 4 PM LONDON 5 9 10 AM LOS ANGELES 5 9 NEW YORK 5 9 9:30 AM 10 AM MUMBAI 5 9 1 PM 25% do not own cell phones 11% of teens send more than 200 texts/day 33% of teens send more than 100 texts/day 54% of teens text daily 72% of teens are text-messagers 75% of all teens own cell phones, up from 45% in 2004 Cell phone use, all teens (ages 12-17) MOST USED HUES TOP THREE HUES WITH MOST POPULAR COLORS 9 11 12 12 14 14 15 ·6 ·9 24 Italy Spain Netherland Switzerland Austria France France UK Denmark USA WE