D邮储银行企业文化建设研究(一版).docVIP

D邮储银行企业文化建设研究 摘要 进入二十一世纪以来，中国经济开放程度不断加大，经济发展也不断增速，省会中心城市的外资及股份制银行纷纷转向基层城市寻找利润空间。使得基层城市的金融市场由原来的国有银行占主导的市场结构发生了改变。由于竞争开始不断增加，对于银行发展来说，商业银行的企业文化建设也成为了关键环节。结合已有文献，通过发放调查问卷来了解邮储银行支行邮储银行支行bstract Since entering in twenty-first Century, Chinas economic openness has increased, economic development is also growing, the capital city of the citys foreign investment and joint-stock banks have turned to the grassroots cities looking for profit margins. So that the financial market of the primary city is dominated by the state-owned banks and the market structure has changed. Since the competition began to