河北出版集团多元化经营途径分析-传播学专业论文.docxVIP

I I 摘 要 摘 要 随着全国范围内出版集团改革，中央与地方出版集团、国有与民营出版企业竞争日 益激烈。然而出版业市场及融资渠道有限，这对河北出版集团发展提出了挑战。2009 年集团改制后，在大力发展主营业务的基础上，推动多元化经营，目前已成为集出版印 刷、物资贸易、数码通讯等于一体的综合性文化产业集团。 鉴于出版企业主营业务经营的重要性及与多元化经营途径的关系，本文首先对河北 出版集团主业产品、产业链、品牌形象经营现状，政策环境及行业趋势、多云化经营意 义等做了基本分析；随即从多个角度归纳总结了集团目前多元化经营发展战略和具体途 径，并就具体问题提出对策。在文章最后一部分，从整体出发，提出集团多元化经营面 临的问题及启示。 多元化经营既是“馅饼”又是“陷阱”。它可以快速拓展集团融资渠道，扩大集团 经营规模，整合现有资源实现结构升级。但是，如果战略和途径选择错误，也会影响主 业资金分配，削弱核心竞争力。所以，坚持围绕主业，融合多元化经营协调发展是集团 选择的发展道路。 关键词 河北出版集团 多元化 经营现状 经营战略 经营途径 问题 II II Abstract Abstract With the nationwide reformation of Publishing Group, the competitive environment of Central Publishing Group and Local Publishing Group，state-owned enterprise and private enterprise is becoming fierceness. However, the publishing market and financing channels limitations, it is a problem to Hebei Publishing Group. After the Group transformed in 2009, it is becoming a comprehensive culture industry by multi-development strategy of operation approach on the basis of development of main business. For example, publishing and printing, goods trade, digital communications and so on. In view of the importance of main business and its relationship with multi-development strategy of operation approach, first of all, the article was done the analysis in present situation of produce, industry chain, brand, policy environment, industry trends, the meaning of multi-development of operation approach. Secondly, it summarizes the business strategies and operation approach from many angles, also put forward countermeasures for some specific projects. Finally, the article put forward enlightenment and suggestions for multi-development strategy of operation approach of Hebei Publishing Group from the whole consideration. Multi-development of operation is “pie”, also “trap”, it can quickly expand financing channels and business scale for the Group, at the same time, helps the Group optimize the industrial structure. However, if the Group chose wrong strategy and approach, its main business will