河北德胜农林麻核桃产品营销模式研究农村与区域发展专业论文.docxVIP

Hebei Desheng agricultural walnut-appreciation product marketing mode research Author: Tao Guo-dong Major: Rural and regional development Tutor: Professor Li Jian-min Abstract As entering the twelfth five-year-plan, The Twelfth Five-Year-Plan Outline For National Economic And Social Development Of The Peoples Republic of China pointed out first time that ? Promoting cultural industry in order to make it become a mean industry of the national economy, and enhancing the strength and competitiveness of cultural industry.? It is very meaningful for China which is under its economic transformation to promote the culture industry. Walnut-play is still popular among the public throughout 2,000 years, and now it has become China?s unique Walnut-culture. Under the background of carrying forward the Chinese culture, Walnut-play, nowadays, become more and more popular. With the improving of the quality of Chinese people?s life and the fast development of world trade, the industry of walnut-appreciation meets with an unprecedented and historical opportunity, especially after China entering the WTO. But there is only a small part of individuals who know walnut-appreciation well now. So, how to make walnut-appreciation a global phenomenon is an important subject in marketing model research. This paper, based on the related theories, follows the modern economics research paradigm, analyses the market of the walnut-appreciation and studies in depth with the walnut-appreciation?s marketing environment, also positions accurately at the target-market. This thesis which is based on 4p marketing theory uses Hebei Desheng walnut-appreciation as a case, in order to find out the new marketing model which is suit the walnut-appreciation?s market. This paper has 6 chapters. Main research content and the conclusions: The introduction of the walnut-appreciation and the marketing theories. The walnut-appreciation marketing environment analysis. The analysis of target consumer groups of the wal