淮南职业技术学院发展战略研究-工商管理专业论文.docxVIP

淮南职业技术学院发展战略研究 摘 要 淮南职业技术学院是淮南矿业集团主办，经安徽省人民政府批准，教育部 备案的一所高等职业技术学院。由原淮南矿务局职工大学、淮南矿务局职工医 科大学、淮南矿务局党校、淮南煤炭体育运动学校、淮南矿务局高级技工学校 整合组建而成。在建校初期的几年里，因矿业集团的大力扶持曾经取得飞速发 展，并为矿业集团贡献了大量的管理型、应用型人才。但随后几年，由于淮南 矿业集团经营上出现困难，对学校的投入和人才的需求不断减少，学校的发展 情况受到了很大影响，出现了很多以前从未遇到过的问题。 本文通过对淮南职业技术学院的深入调查与研究，对学校现在所处的内、 外部环境进行了较为详细的研究与分析，找出了学院的优势与劣势、机遇与挑 战，同时运用SWOT分析方法和大战略矩阵对学院的经营管理进行了战略匹配 阶段分析，并制定出淮南职业技??学院的总体发展战略：经营性战略：成本领 先的市场开发、市场渗透战略、横向一体化；竞争差异化战略。最后，根据学 校的实际情况从产品管理、服务过程中管理、财务管理、人力资源管理、营销 管理五方面阐述了目前发展战略实施的有效策略。 关键词：职业技术学院 战略管理 差异化战略  The Study of Development Strategy of Huai Nan Vocational ＆technical College ABSTRACT Huai Nan Vocationaltechnical college，sponsored by Huai Nan mining Group，authorized by Anhui Provincial People’s Government，is a higher vocmional and technical school which have been put on record by Minister of Educmion．The school is constituted by original Huai Nan Mining University For Employees，Huai Nan Mining Medical University For Employees，Huai Nan Mining Party School， Huai Nan Coal And Sport School，Huai Nan Mining Senior Technicians’School。In the beginning period of the school building，whose rapid expansion was mainly thanks to the Mining Industry Group’S support，the school fostered a large quantity of management and“application-type”talents．But In the following years，the Mining Industry Group had some difficulties in operation，and reduced the grant to the school and manpower demand．The school development situation has been faced a very tremendous influence and appeared many questions which has it never met before． Based on the in-depth investigations and studies to Huai Nan Vocational technical college，This article studies and analyses now internal and external environment of the school，and identifies the advantages and disadvantages， opportunities and challenges of the sch001．At the same time，we conduct a strategic matching stage analysis through using SWOT analysis and the strategic matrix，and design a overall development strategy：business strategy；cost leader in market