河北省农业科技出版的现状、问题及对策-种植业专业论文.docxVIP

AbstractThis Abstract This P印er studies the status，problems and countermeasures with陀gard to agricultural and sci-tech publishing in Hebei province．The finding of this study has important implications in developing the publishing mdustry that can better serve the agricultural extension and development in Hebei Province．Agricultural science and technology publishing has made great progress in Hebei province since the reform started in early 1980’S．It has contributed a great deal to the education of farmers with modern agricultural science and technology knowledge in Hebei province，but it still faces many problems．The major problems include：1)the types of publications that don’t match、vim the market demand，which ultimately hurts the sales．2)There is lack of communication between the publishers and the agricultural extension circle，the books a糟often unfocnsed。 31 Short of marketing and promotion efforts in the end of retail chain,farmers call’t fmd what they really need．4)Lack of overall planning,little sense of branding resulting in non-competitiveness in the market place．5)Wrong pricing strategy埘tll prices higher than the market expects，The leading causes of these problems are pointed．The old plarmed economy system has left this industry with the feeling of being n0 competition．There is lack of communication between the publishers and the customers．which are the extension people and farmers in this case．曰le unwanted books Can not be sold resu／ting poor income of the publishers with a lot of stock．Farmer who really need books for their farming pmcfices have nowhere to find them．To solve the problems，the publishers must strengthen the communicafion with the C1．tstomers．understand也e real needs of farmers and agricultural extensionists．Finally,the publishers must do their own homework,find the real interests offarmers and choose the right topic to write．publish and sell． Key words：Agricultural science and technology publishing；Agrieuttural e娥ension lI 独创性声明本人声明所呈交的论文是我个人