河北三河至尊花园房地产项目策划方案研究-工商管理专业论文.docxVIP

发方案的一·般技能和关键环节。当然，该方案作为匆忙之作，仍有若干不足，当 在实施过程中／1i断修正完善。 【关键词】房地产开发项目策划营销方案 【研究类型】应用研究  Title：The Development Plan for Great Garden Residential Project Graduate StudeIlt：ZheIlg ziping Supervisor：Hao Xinhua Professor Specialty：Business Administration Name：Zheng Xiaoping Signature： lhtor：Hao Xinhua Signature： Abstract This development plan is called the Great Garden Residential Project， is a real Olle carried out by the East Wind Group company at Sanhe City Langfang Hebei Province．1 have been engaged in this project for internshiP，participating i11 such activities as prepal‘ing，designing and drafting the plan．During the early days of the project we conducted nmrket research，competition analysis，and then st to design the project． We design and draR the plan for understand the present competitive situations，identify the market opportunities，and locate the position of the project according to which product design，marketing plan and sales decision are conducted．Besides，we have to analyze the economic feasibilities and risks of the project，with measures prepared in advance． Having worked for three months assessing the location advantages of the plot，we identified an ecological residential example’as the project positioning，which conforms to the mainstream living mode of this generation．Furthermore，we design such a image as downtown apartments i11 mansion styJe to describe the beautiful environment and good view as well as Cheering feeling of the project．To cater to buyers’ demand we classify apartments in di fferent square nleter ranging from 80 to 220，and priced 2800 RMB per square 11rater fOl‘residential，8800RMB  for commercial and 55000 for each parking plot．As for financing the project，we plan the total budget of 162，509，500 RMB，of which 50 million from the developer,30 Key words：Commercial residential Marketing and Promot million from bank loans，and finally the rest from sales of products．We expect the operation profit o