《浅谈淮安汽车租赁市场现状及发展》-毕业设计论文（学术).docVIP

目 录 TOC \o 1-3 \u 第1章 绪论 1 第2章 我市汽车租赁现状分析 1 2.1淮安汽车租赁市场的主要消费群体 1 2.1.企业单位用车 1 2.2商旅活动用车 2 2.3.旅游租车包车、家庭、个人用车 2 第3章 淮安汽车消费市场需要新型的汽车消费方式 2 3.1融资租赁 2 3.2长期经营租赁 第4章 汽车租赁市场的现实坏境因素 4 4.1市场集中度低、不具备产品差别化 4 4.2缺乏完善的诚信体系 4 4.3网络化不足，品牌化不高 第5章结论 5 参考文献 5 致 谢 6 浅谈淮安汽车租赁市场现状及发展 【摘要】 汽车租赁服务是汽车市场与服务的一种不可缺少的经营形式。汽车租赁解决了人们有证无车与出行需要之间的矛盾,有效地提高了车辆利用率。近年来，汽车租赁行业发展火爆，美国、日本等可供租赁的汽车数量每年的增速较快，相比其他服务业，这些国家的汽车租赁服务遥遥领先。面对如此诱人的市场，我国汽车租赁业还处在发展阶段，相关法律法规亦有待完善。同国际汽车租赁业相比较，无论在管理上、还是规模方面我国租赁业都落后于发达国家，其发展速度也相差较远。本文从市场营销角度简要介绍了我国汽车租赁市场现状，指出目前我国汽车租赁市场存在的问题，并提出如何更好的发展好我国汽车租赁市场，最后得出随着我国经济社会的进步中国汽车租赁市场必将得到更大发展的结论。 【关键词】 汽车租赁；现状；规范；策略 Discussion on the Car Rental Market Situation and Development 【Abstract】 Car rental service is an indispensable form of management in the automotive market. The service solves the contradiction between people who have no car but with travel permits and the need to effectively improve vehicle utilization. In recent years, car rental industry has developed vapidly in the United States, Japan and other countries, the number of vehicles available for rental increases. Compared with other services, car rental services in these countries are far ahead. Faced with such an attractive market, Chinas car rental industry is still in development stage and the relevant laws and regulations have to be improved. With the international car rental industry, our management and scale in this respect are lagging behind the developed countries and its development speed is also far behind. This paper from the marketing point of view briefly introduce the car rental market in China and pointing out that at present Chinas car rental market has many problems. Then it will propose how to develop Chinas car rental market better. At last it comes the conclusion along with the further development of Chinas economy and society, the car rental market in China will have a better future. 【Keywords】 Gar rental；Situation；Standard；Strategy 第1章 绪论 汽车租赁是指经营者在约定时间内将汽车交付承租者使用，收取租赁费用，不提供驾驶劳务的经营活动。出租汽车和汽车租赁的主要差异在于