《浅析绵阳维纳斯新婚会馆的服务营销策略》-毕业设计论文（学术).docVIP

精品 精品 学 号： 题目类型： 论 文 桂林理工大学 GUILIN UNIVERSITY OF TECHNOLOGY 本科毕业设计(论文) 题目： 浅析绵阳维纳斯新婚会馆的服务营销策略 学 院： 专业(方向)： 班 级： 学 生： 指导教师： 2012年 6 月 9 日 精品 摘 要 服务营销是营销组合中的一个重要因素，市场营销学界对服务概念的研究大致是从二十世纪五六十年代开始，而到了八十年代后期才真正给予了重视。在我国社会主义市场经济高速发展的条件下，服务业也跟着蓬勃发展。如今，服务活动已经成为了产品营销的竞争焦点。婚纱摄影作为一个典型的服务行业，在过去的20年中发展非常迅速，竞争也越来越激烈。因此，对服务营销作出正确合理的理解，并将服务营销策略恰当地运用于竞争中将会为一个影楼带来一条可观的利益链。本文主要是对实习单位绵阳维纳斯新婚会馆的服务营销策略做一个浅析，通过对维纳斯所面临的营销环境的研究来分析其服务营销策略，寻找出维纳斯目前服务营销策略中存在的问题，从而提出解决方案。 关键词：维纳斯；服务营销策略 Analysis about service marketing strategies of Mianyang VENUS wedding hall Pharmaceutical Co.,Ltd Student: Tutor: Abstract: Service marketing is one of the most important factors for the marketing mix,the study about it began at 50s or 60s in twentieth Century, and be given attention at 80s. As the high-speed development of the socialist market economy, the service industry also develop so fast. In any industry, service activity has become the focus of competition in product marketing. Wedding photography as a typical service industry, developed so quickly in last 20 years, and brought increasingly competition. Therefore, to make correct understanding of service marketing and use its strategies properly in the competition, will bring a considerable interest chain for a photo studio. This paper is mainly about the brief analysis about the practice unit Mianyang Venus wedding hall`s service marketing strategies,aimed to make an analysis about Venus`s service marketing strategy by the marketing environment Venus face to,and find out its problems, then puts forward the solutions to it. Key words:Venus; Service marketing strategies 目 次 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc326920833 摘 要 PAGEREF _Toc326920833 \h I HYPERLINK \l _Toc326920834 Abstract