caferom--一组.pptVIP

A New Start  ---solutions to caferoma Contents The problems and reasons Features of our coffee Solutions Intended effect Conclusion The problems and reasons Problems: Brand loyalty: Consumers have become less loyal to brands and are more willing to trade down to lower-priced coffee products. Price : Supermarkets have been producing, under their own label,similar products to Caferoma at much lower prices. ‘Copycat ‘ products: Competing brands of Italian- style ground coffee at price 30% to 40% lower than Caferoma’s markets share. Brand image: Consumer surveys show that the Cafer