营销过程管（英文）.ppt

Manage the Marketing Process ;Definitions of marketing;‘The right product, in the right place, at the right time, and at the right price’ dcock et al ;‘Marketing is the human activity directed at satisfying human needs and wants through an exchange process’Kotler 1980;‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’Kotler 1991;Implications of marketing;The marketing concept;Successful marketing requires:;Marketing management process;Why is marketing planni