中信银行零售业务转型感策略研究-工商管理专业毕业论文.docxVIP

Research on Transformation Strategy of Retail Banking Business of CITIC Bank Abstract Following the continuous acceleration of the internationalization of capital market， more and more pressure comes up．From the Central Committee of the Communist Party ”in 12th Five-Year”plan，since the fast development of economy,the interest rate market reform，banks are faced with hitherto unknown pressure of competition．Recently,Chinas economy iS growing and the n撕onal income 1evel is still rising．The simple bank deposit and loan business has been unable to meet the needs of people．Investment,financing and