移动互联网环境下消费者的上社群行为研究——以微信平台为例.docxVIP

首都经济贸易大学硕士学位论文 首都经济贸易大学硕士学位论文 论文题目：移动互联网环境下消费者的社群行为研究 Ab stract As the development of economy and technology，China has stepped into the era of Mobile Internet as a vanguard soldier．This era has not only changed one technology，one industry，one area，it has influenced people’S work，1ife， and consumption custom，even their cognition and value．It has maken the whole soc i ety changed． To explore the consumer behavior’S changes，especial ly the social behavior，thiS paper has chosen WeChat as the object of the study，and tried to research the consumers’social behavior on it．This paper has covered 3 par