了解学生对待企业战略竞争的看法：organizationcompete.docVIP

了解学生对待企业战略竞争的看法：organizationcompete 　　Students will answer the following questions on the retailer NEXT: 　　Questions 　　　　企业如何战略竞争呢, 　　　　关键的外部变化的驱动力影响组织的是什么, 　　　　企业如何增值, 　　　　如何进行可持续发展的战略竞争, 　　　　How does the organization compete strategically? 　　What are the key external drivers of change affecting the organisation? 　　How does the organisation add value? 　　How sustainable is the strategic position – (this is the conclusion of the analysis) 　　Hand In Date 　　A Wordprocessed report of 3,000 words (+/- 10% inclusive of appendices) is to be submitted via the module Turnitin link by: 　　January 30th 2012 　　News Web Links 　　The links below provide some starting points but students are expected to /mtk add their own detailed research to develop the analysis: 　　http://www.guardian.co.uk/business/2011/nov/02/next-home-shopping-gains 　　http://www.guardian.co.uk/business/next?INTCMP=SRCH 　　http://www.nextplc.co.uk/ 　　http://www.independent.co.uk/money/spend-save/seasonal-shoppers-can-put-the-sparkle-in-retail-shares-6257401.html?origin=internalSearch 　　Some other materials may be provided in the ‘Assessment’ section of the Blackboard site. 　　Marking Criteria 　　(The marks for each criterion are to illustrate where the main effort should be spent and are not meant to be a strict marking scheme) 　　Presentation 10% 　　Analysis 60% 　　Structure 10% 　　Use of supporting evidence 10% 　　(news academic references) 　　Style of writing 10% 　　Please remember that an assignment is/mtk/2259.html not meant to DESCRIBE what you have found. Analysis means commenting on your findings and EXPLAINING what the evidence suggests about the companies. 　　General Guidance to students 　　Structure 　　　　简短的介绍并不意味着提供下一页历史 　　使用前三个问题简要分析组织报告的调查结果 　　结论需要分析结束的可持续性以及下一步的战略方式。记住，你不能引入新发现的 　　结论 　　您必须参考附录中的相关章节的报告结果 　　　　The introduction should be brief. It is not meant to provide a history of Next 　　Use the first three questions in the assignment brief to structure the report