林怡兵底稿论文.docVIP

PAGE I PAGE 17 Language and Culture Differences between Chinese and English and Their Impact on Advertisement Translation by Lin Yibing Supervised by Yan Li in partial fulfillment of the requirement For the B.A degree School of Foreign Languages Anhui Science and Technology June, 2010 I Abstract Advertisements can be seen everywhere in the modern society. With the economic globalization, products and services from different countries are competing in the international markets. As a main method of promoting sales, the advertisement plays a more and more important role. Therefore, advertising translation is more significant and indispensable. In the paper, the first part will introduce the definition of advertisement, the classification of advertisement, functions of advertisement and the features of advertisement language. The second part will discuss impacts of the differences of Chinese and English language on the advertisement translation in terms of speech sound, words, syntax, semantics and rhetoric. The third part will discuss impacts of the differences between Chinese and English culture on the advertisement translation in terms of historical and social background, different regional environment and sense of worth and aesthetic difference. The fourth part analyzes the principles and methods of advertisement translation. The last part is the conclusion of this paper. Key Words: Advertisement, Language, Culture 中文摘要 在现代社会,广告随处可见，已经渗透到社会生活的各个角落。随着经济全球化的进行，各国商品和服务已经开始在世界范围内流通。广告本身作为产品和服务的一种主要促销手段，扮演着越来越重要的角色。因此，广告翻译问题就显得越来越有意义和突出。本论文从语言文化差异的角度探讨英汉广告互译。第一部分介绍广告的定义，广告的分类，广告的各种功能以及广告语言的特色。第二部分，将从词的发音、词汇、句法、语义、和修辞差异来探讨中英语言的差异对广告翻译的影响。第三部分将从不同的社会历史背景，不同的地域环境和价值观和不同的审美观来讨论中英文化差异对广告翻译的影响。第四部分分析广告翻译中应遵循的原则和使用的方法。最后一部分总结全文。 关键词：广告翻译、语言、文化 Contents Abstract………………… ... I 中文摘要… II 1. Introduction………………………… ..… .1 2. Language Differences between Chinese an