产学合作案运用于课程教学之研究－以行销类课程为例-育达科技大学.PDFVIP

《育達 科 大 學 報》 第40 期，民國 104 年4 月，第117-134 頁 Yu Da Academic Journal Vol.40, April 2015, pp. 117-134. 產學合作案運用於課程教學之研究 －以行銷類課程為例 * 樊祖燁 摘 要 本研究係將致理技術學院商務科技管理系之行銷類課程 教學活動與產學合作 案的進行相結合，以進行教學研究 。本研究共 進行 2 年，在研究進行期間，所有 的活動皆有學生參與，並協助完成技術報告發表。相關的產學合作結果亦有在課 堂上結合課程分享，達到了將學說理論與企業實務結合授課之目的。學生們更將 產品的行銷企劃書加以包裝並參加全國性企劃比賽，亦獲得7項前 3名佳績 ，可 說是達到個案公司 、學校與學生的三贏結果。研究結果共整理歸納出 6 項利用產 學合作案與課程相結合的執行規則 ，並可提供教學之參考。 關鍵字：產學合作、行銷課程、企劃競賽 * 致理技術學院商務科技管理系助理教授 - 117 - 育達科大學報．第 40 期．民國104 年4月 Using the Industry-University Cooperation on Teaching- A Case Study of Marketing Courses Tsu-yeh Fan* Abstract This Study conducted a research on how to combine the marketing coursework at the Commerce Technology and Management Department of Chihlee Institute Technology with the industrial business practice in the classrooms and summarized six rules on the effective ways to execute such teaching technique. During the two-year study period, students at the college have actively participated in all activities and have assisted with the preparation of the related research papers. There have been four papers published as the result of this study. In addition, the findings of this university and industry cooperation were presented in the classroom as “case study” along with the normal curriculum. The students who participated in this study took these research results to compete in national marketing contests and received 7 of top 3 awards. Keywords: university and industry cooperation, marketing courses, marketing contest * Assistant Professor, Department of Commerce T