HND 商务文化与策略.docVIP

实用标准文案 精彩文档 Contents 1.0 introduction 1 2.0 Main body 1 2.1 PEST analysis 1 2.2 SWTO analysis 2 2.3 Effective SWOT analysis for senior managers 4 2.4 Organisational culture 5 2.5 Work hard culture 6 2.6 Alternative organizational culture and the impact 7 2.7 relationship between organisational culture and behaviour 8 3.0 conclusion 9 4.0 Reference 10 精彩文档 1.0 introduction PEST analysis of overall environmental factors combined with each other as well as with external opportunities and threats can be summarized in a SWOT analysis. PEST and SWOT can be used as a basis for analysis of enterprise and the environment. The purpose of this report is to use these two tools to analyse the Alphabet Games, and to explain the organizational culture of the Alphabet Games. While analysing the relationship between organizational culture and behavior, and on the management of the company made a number of recommendations. 2.0 Main body 2.1 PEST analysis Political Factors：Political supervision of enterprise, consumer, and other business-related activities have a very significant impact. For Alphabet Games company,the Scotland has a stable policy.it is important for its development. For example, the European Games Developer Federation (EGDF) has become increasingly concerned at the precarious position of many small development companies. So they will formulate some policies to help small businesses expand and develop. Also they will send money directly to the account of outstanding game company account.The implementation of these policies will bring more opportunities for the company, conducive to the development of the company. Economical Factors：Economic stability is the important factor for the development of the enterprise, he not only affects the external development of the enterprise, also affect the Interior. In this case, because of the impact of inflation, the costs associated with development and marketing the have seen a significant rise.In 1980,the Japanese company Nam