农村科技传播效率的农户影响因素分析-湖南农业大学学报.PDFVIP

第 13 卷第 1 期 湖南农业大学学报(社会科学版) Vol.13 No.1 2012 年 2 月 Journal of Hunan Agricultural University (Social Sciences) Feb. 2012 农村科技传播效率的农户影响因素分析 ——基于湖南省 320 农户的调查 刘红峰 (湖南农业大学 经济学院，湖南 长沙 410128) 摘 要：现有的农村科技传播实践比较重视“传者、信息、媒介”而忽略“受者”，严重地影响传播、扩散效率与 效能，最终导致“效果”不佳。基于湖南省农业主产区 5 个区域 12 个乡镇 320 个农村家庭单位的有效调查数据， 从农户的主体性角度选取 6 类 11 个变量，运用 Logistic 模型实证分析农村科技传播效率的农户影响因素。结果表明， 农户主动获取科技信息、参加教育培训、提高知识文化水平、示范性地应用科技成果等对农村科技传播效率的正向 发展有着显著影响。因此，要促进农村科技传播效率的提高，需要基于农户的主体性角度采取相应的政策。 关 键 词：农村科技；传播效率；影响因子；农户 中图分类号：F324.3 文献标志码：A 文章编号：1009-2013(2012)01-0008-06   Effects of households on the dissemination efficiency of agricultural science and technology ：Based on survey data of 320 rural households in Hunan LIU Hong-feng (College of Economics, Hunan Agricultural University, Changsha 410128, China) Abstract: The situation that agricultural science and technology disseminating emphasizes on disseminator, information and media and neglects acceptor influences the spreading efficiency of agricultural science and technology. Based on valid survey data to 320 rural household units of the agricultural producing areas in Hunan province ，the author uses the logistic model analysis method to empirical analysis the effects of households on the dissemination efficiency of agricultural science and technology. The study concludes that farmers’ active attitude towards agricultural science and technology can promote the dissemination efficiency. Hence, the author suggests that policies should be made to