茶叶消费市场卧调查报告.docVIP

茶叶消费市场调查报告 姓名：乔时倩 班级：连锁3111 时间：2012年6月 目录 前言·······································3 一、调研目的·······························3 二、调查概况·······························3 1．调查时间···························3 2．调查对象···························3 3．调查方法···························4 4．具体步骤···························4 三、数据分析·······························5 四、调查结论和建议·························11 （一）调查结论·························11 （二）建议·····························12 前言 中国是茶叶的故乡，喝茶已成为多数中国人的一种生活习惯，茶已成为社会生活中不可缺少的健康饮品和精神饮品，而且随着经济的发展，人们健康消费观念的普及，茶正在被越来越多的人接受、喜爱和追求。 茶叶是当今世界消费量最大的饮料之一，它和咖啡、可可饮料并称世界三大无酒精饮料。茶叶含有儿茶素、茶多酚、咖