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Services Marketing 工商管理学院　张毓峰 Tel(home)Email: yufengzhang626@ 2.CUSTOMER BEHAVIOR IN SERVICES Services:Search versus Experience versus Credence Properties? Services:Categories in the Decision-making Process --Information Search --Evaluation of Alternatives --Purchase and Consumption --Post-purchase Evaluation Services:Search versus Experience versus Credence Properties(Qualities)? Search quality: attributes that a consumer can determine before purchasing a product. (color,style,price,fit,feel,hardness,smell) Experience quality: attributes that