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Microsoft Office Division | Microsoft Confidential, For Internal Use Only Good morning everyone, and thank you for coming. For a while over the last decade or so, we kept hearing that the upcoming year was to be the year of mobile. In fact, it was so often claimed, that it became a bit of a joke. I believe 3 things needed to be in place to ensure that mobile comes of age, scale of adoption, ease of integration into life. However there is a third angle, and that is how to make marketing on mobile devices a commercial success. Scale of adoption and ease of integration have been achieved.