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Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control Marketing Research We will ask for feedback on iPhone features, and implement those changes most important to the end user in the next generation iPhone We will allow users themselves to design their own ideal iPhone on-line and use any useful ideas to further refine future iPhone models We will continuously scour the Apple fan websites to understand what the Mac faithful are saying, as they are our best customers. Executive Summery Situational Analy