我工作是为在英国斯柯达品牌制定计划与管理公关策....pptVIP

BEC-II Unit 4b Public relations Objectives: To enable Ss to talk about the function of PR To practise reading and listening for specific information What is public relations? Listening Step 1 Have a look at the direction, listen to the dialogue and get a general idea about it. Step 2 Listen to the dialogue again and finish the exercise. Step3 Check the answers and explain some language points. Explanation 1. My job is to plan and manage the public relations strategy for the Skoda brand in the UK. 我的工作是为在英国的斯柯达品牌制定计划和管理公关策略. 2. This means I’m responsible for dealing with the press, television and radio, as well as communications with the public and personnel in our UK dealerships. 这就是说，我的职责是负责应对报界，电视和电台，也负责与公众以及与英国的特许经销商的沟通。其中的to be responsible for 意为“对…负责”；而the public 是指“公众”。 3.The primary role of PR is to create understanding with the public. 公关的首要作用是与公众达成相互理解. 4. the heart of the organization. 组织的核心 5.Our objective is to give an accurate picture of the company, its brands and what it believes in. 我们的目标就是准确树立公司的形象，公司品牌以及公司的信仰。 6. PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public. 从另一方面来说，公关则更加关注在公司与公众之间建立并维系一种友好的关系和相互理解。 7. In PR you have to build long-term relationships with your journalists because you work with them on a regular basis and trust is absolutely essential. 在公关部，你要与记者们建立一种长期的关系，因为你要经常与他们合作，而相互信任是必不可少的。 The benefits of good PR Step 1 Listen to the dialogue, get a general idea of it and try to answer the following questions. 1. What is people’s misunderstanding about Skoda? 2. How did Skoda change public attitudes to the brand which was relaunched in the UK in 1995? 3.???How did Eilish think of her job on PR? Step 2 Check the answers and listen to the dialogue again. Step 3 Finish the multiple-choice questions and check the answers. Step 4 Explain some language points and difficult sentences. Language poi