传播学专业本科培养计划.docVIP

新闻与信息传播学院：传播学专业本科培养计划 PAGE ·PAGE 171· 传播学专业本科培养计划 Undergraduate Program for Specialty in Communication 培养目标 = 1 \* ROMAN I . Educational Objectives 本专业以传播学、新闻学基本理论为教学基础，强化信息科学和网络传播知识的学习，体现文理交叉的办学特色。旨在培养既拥有扎实系统的传播学与新闻学相关理论知识和实务操作知识，又掌握计算机及网络应用技术、熟悉网络传播环境、掌握网络传播技能以及其他传播实务能力的复合型人才。学生毕业后能在新闻出版、新闻网站、电子商务、网络公司、政府信息部门以及企事业单位从事传播，特别是网络信息传播的实务和研究工作。 This program prepares students to be a multi-skill talented person who owns both the solid knowledge of communication theory and the operational skills, grasp the computer and the network application technology, the network communication environment and the network communication skill.The graduates can lead a career in the areas such as the news publication, the news website, electronic commerce, the network company, the government information department as well as the business unit, specially engage in network information practice and research work. 基本规格要求 = 2 \* ROMAN II . Skill Profile 本专业学生主要学习马克思主义基本原理、传播学的基本理论与基本知识，具有良好的信息技术应用能力、传播业务能力以及各类传播策划设计与管理实施能力的基本训练。 本专业具有文科、理科、工科相交融和实践能力强的特点。因此，要求学生掌握传播学的基本理论、基本知识和技能，掌握一定的信息科学知识与信息网络技术的应用，受到新闻与信息传播业务的基本训练，具有深厚的文字和文化功底以及一定的科研和交往能力。 本专业毕业后，学生应获得以下几个方面的知识和能力： 1．掌握传播学的基本理论、基本方法和基本应用知识； 2．掌握信息科学、网络信息传播的基本理论、基本知识和应用技术； 3．掌握网络环境下信息的采集组织、编辑加工、多媒体制作与处理、传播管理等技能； 4．了解新闻传播、网络信息传播的道德与法规； 5．了解传播学以及信息传播业的国内外现状及发展趋势； 6．掌握文献检索能力、资料查询的方法和撰写科学论文的能力。 This specialized student mainly studies the basic principle of Marxism, elementary theory and knowledge of communication. This program has the characteristic of combining liberal arts, science , engineering and strong practice ability together. Therefore, the students are requested to master the communication theory and the skills, receive the basic training of news and the information communication service, has profound ability of writing as well as scientific research and contact with others. After the student graduate, he should obtain the knowledge and the ability of the following aspects: 1.Masters the elementary theor