《中小零售企业共同物流模式管理与策究略研究论文》-毕业论文设计（学术）.docVIP

?毕业论文 中小零售企业共同物流模式管理与策究略研 专业名称：市场开发与营销 班 级：营销1031 学生姓名： 田美芳 学 号：201021630121 指导教师： 陈梅 二零一二年六月 摘 要 多种物流模式共存是目前国内零售业物流的现实状况，这种状况的存在是零售业应对市场环境变化的结果。因此，企业物流模式的选择对提高物流绩效，提高物流服务水平有很大的影响。本文从我国现阶段零售企业物流的现状分析，提出我国中小零售企业物流目前存在的问题。与国外企业相比，国内零售企业对物流应用比较有限，并且存在运作效率低、统一配送率低、物流成本高、信息共享低以及信息化水平低等问题。通过对各种物流模式的探索和认识，分析其利弊，最后提出实施共同物流是中小零售企业提高物流服务的有效手段之一。中小零售企业在消费者需求、经营理念、和经验方式、商品及其相关经营技术、市场竞争等方面发生了深刻的变化，这就迫切需要推进共同物流。本文从确立中小零售企业共同物流模式理念、培育和壮大中小零售企业共同物流模式主体、整合中小零售企业物流资源等方面具体阐释了我国中小零售企业物流绩效提高及服务的完善合理化建议和管理策略。 关键词： 中小零售企业；零售物流；物流模式；共同物流模式；管理策略 Abstract Coexistence of multiple logistic model is the reality of the domestic retail logistics, the existence of this situation is changing retail market environment should result. Therefore, the choice of enterprise logistics model to improve the logistics performance to improve the level of logistics services has a great impact. In this paper, the status of our current retail logistics analysis, logistics Chinese small and medium retail enterprises existing problems. Compared with foreign enterprises, the domestic retail business logistics applications more limited, and there is inefficient and low uniform distribution, logistics costs are high, information sharing and information-based low-low level of problem. Based on the various exploration and understanding of the logistics models to analyze the pros and cons, and finally put forward the joint logistics is the logistics services to improve small and medium retail enterprises an effective means. Small Retailers in consumer demand, business philosophy, and experience means product and related business technology, market competition, profound changes have taken place, is an urgent need to advance a common logistics. In this paper, the establishment of small and medium retail enterprises from a common logistics model concept, to develop and strengthen small and medium retail enterprises the main common logistics