欧洲车联网：连接驾驶的策略和技术.docxVIP

Premium sponsor of the study: Connected Car in Europe Strategies and technologies for connected driving Preface By 2020, connected services will be mainstream automotive offerings, with 80% of new vehicles connected. The launch of GMs OnStar in Europe marks a step change in the growth of connectivity as both volume and premium brands launch services with embedded solutions. BearingPoint have worked with leading OEMs to launch the first wave of connected services, which have primarily focused on overcoming the technical challenges to embed core connectivity. OEMs and suppliers have had to navigate a complex journey to launch connected car: differing standards; legislation and launching agile digital services within a 7-year waterfall vehicle development programme. The study shows the key challenge for the next wave of maturity is to create new business models packaging multiple connected car services and creating a holistic customer experience. To lead in the next wave, OEMs and suppliers must work together to deliver and bundle their services, package, sell and provision them onto vehicles seamlessly. A Connected Car Commerce platform, such as BearingPoint’s Infonova R6 solution, has a vital role to play to address the full customer journey using pre-integrated services and applications as a cloud service. R6 provides the market place to enable seamless bundling of services for the customer from a community of partners, such as information, entertainment, telco, insurance and automotive services companies whilst maintaining separate billing, financial and profitability reporting in the back-end. As well as simplifying customer payments, R6 automates the complexity of different supplier charge models. The Connected Car leaders will not just deliver innovative services but will also drive collaboration and innovation across the Connected Car ecosystem to create leading customer experiences. Sarah-Jayne Williams, Partner, Connected Car 2 Connected Car in Europe ? PAC