《上海烟草行业营销模式的发展研究》-毕业设计（论文）.docVIP

精品 PAGE 精品 上海交通大学本科毕业论文 上海烟草行业营销模式的发展研究 学 生： 学 号： 专 业： 导 师： 学校代码： 上海烟草行业营销模式的发展研究 摘　 要 随着中国加入WTO，我国国民经济逐渐融入世界经济大环境中。烟草行业长期以来作为国家垄断行业，对我国的国民经济有着非一般的重要性。然而面对经济全球化这一不可逆转的历史趋势，中国的烟草行业必须从各方面进行改革与创新，适应新的时代和环境。 本文着重讨论上海烟草行业的现行营销模式，联系目前的市场环境，就现行营销模式中提出一些问题。并在强调更新营销理念的基础上，研究优化现行营销模式的策略，以应对国内外烟草市场的变化。 关键词： 烟草专卖制度 卷烟营销 零售网络 核心品牌 精品 Shanghai Tobacco Industry on the Development of Marketing Mode ABSTRACT With Chinas accession to the WTO, Chinas national economy gradually integrate into the world economic environment. The tobacco industry for a long time as a national monopoly industries, share of the national economy and the importance of non-general. However, the face of economic globalization as an irreversible historical trend, Chinas tobacco industry must reform and innovation in all aspects, to adapt to the new era and the environment. This paper focuses on the existing Shanghai tobacco industry marketing model, and associated current market environment to raise some questions. And update marketing idea that on the basis of the existing marketing research optimization model strategy to deal with changes in domestic and international tobacco market. KEY WORDS: Tobacco Monopoly system, Cigarette Marketing, Retail network, Core brands PAGE 精品 上海烟草行业营销模式的发展研究 目 录 声 明······························································Ⅰ 摘 要·····························································Ⅱ ABSTRACT································································· Ⅲ 目 录······································································ 1 第一章 背景································································ 2 1.1 全球烟草行业格局介绍·················································2 1.2 风起云涌的中国烟草行业···············································3 第二章 上海烟草行业营销模式及其分析········································ 5 2.1 烟草专卖制度对上海卷烟营销模式的影响·································5 2.2 现行销售模式的优点与缺陷·········································