化工企业外贸竞争力研究——兼论扬州中化进出口有限公司外贸竞争力的构建-工商管理专业论文.docxVIP

化工企业外贸竞争力研究摘 化工企业外贸竞争力研究 摘 要 随着科技革命的深入和世界经济的发展，经济全球化趋势不断增强，从产品贸易到要 素流动，从国际贸易到跨国投资，全球化不断深入到世界经济的每个角落。全球化浪潮使 得国际竞争空前激烈，复杂激烈的国际竞争成为时代的基本特征。在新的时代条件下，中 国成功的加入了世贸组织，化工企业参与国际竞争的难度进一步加大，而衡量化工企业参 与国际竞争的难度的一个最直接的指标就是化1：企业产品和服务的外贸竞争力。 本文研究以经济全球化、信息化、市场化、贸易投资一体化为基本背景，在论证方法 上，以国际贸易与投资理论、竞争力理论与企业成长理论为指导，探讨企业培育和提升外 贸竞争力的一般路径及策略，分析了化工企业外贸竞争力特点及评价。采用个案研究方法， 以扬卅I中化进出口有限公司为例，分析化工企业的外贸竞争力问题，试图为化工企业提升 产品的外贸竞争力提供一种思路和相应的路径选择。 化工企业提升外贸竞争力的前景是非常光明的，其完全可以参与激烈的国际市场竞 争，甚至可以与国际上著名的大公司共同起舞。 关键词：外贸竞争力核心竞争力化工行业扬州市中化进出口公司 比较优势 硕士论文 些三垒些丛墼重兰垄竺堑——ABSTRACT 些三垒些丛墼重兰垄竺堑—— ABSTRACT With the development of world’S economy and technical revolution， globalization，the trend of economy，is becoming more and more obvious and has been practiced thoroughly in each field．0n account of this．the trend of globalization makes fierce international competition become the basic characteristic of the times．Under the condition of new times， chemical enterprises are faced with the difficulty of participating in international competition，and the most direct index of thiS difficulty iS the competitive ability of enterprise’s foreign trade for their products and service． This paper tries to expound and prove that the competitive ahility of foreign trade iS the essential factor for chemical enterprises to exist and develop in the future．The paper uses the way of case research and makes the theory of international trade and investment，the theory of competitive ability and the theory of development of enterprises as its directions．To provide a kind of resolution method for foreign trade enterprises to improve the competitiye ability of their products iS the main purpose of thiS paper．According to thiS，the paper uses the experience of yangzhou zhonghua import and export company Iimited to analyze the problem of foreign trade competitire ability． With the hard working of government and enterprises．chemical enterprises have the hopeful future to improve their foreign trade competitiOil and can catch hold of the super internationa