《销售人员培训效果评估》-毕业设计（论文）.docVIP

销售人员培训效果评估 摘 要 改革开放后市场经济日益成为国民经济的主导，销售业对于促进市场经济的发展发挥着不可磨灭的作用。销售人员作为销售业的主力军其业务素质直接影响着销售业的水平，且随着人力资源日益成为企业的重要生产力,其中的培训模块也越来越受到企业的重视。同样，销售人员的培训也显得至关重要，对销售人员进行合理的培训促使其在销售技巧等方面得到相应的提高必定会为企业带来一定的经济效益。然而,如何对培训效果进行评估一直是企业最难解决的一个问题。 通过研究近年来我国对于销售人员培训效果的研究成果与国外相关的销售人员培训效果的研究成果，来分析国内外对于销售人员培训效果评估的不同之处，并对销售人员培训效果评估的现状及其存在问题进行了描述，思考销售人员培训效果评估改进的意义，进而提出了构建培训效果评估模型和保障培训效果的方法。 关键词：销售人员 评估 培训效果 Sales training effectiveness evaluation Abstract After reform and opening up a market economy is increasingly becoming the dominant ofthe national economy, the sales industry has played an indelible role in promoting thedevelopment of market economy. Sales staff as the main force in the sales industryprofessional quality directly affects the level of the sales industry, increasingly become an important productivity with human resources, training modules are also more and moreimportance in enterprises. Similarly, sales staff training is critical, reasonable training thesales staff to promote a corresponding increase in sales skills will certainly bring someeconomic benefits for the enterprise. However, how to assess the training effect has been the enterprise most difficult to solve a problem.Of China in recent years the research results for the effects of sales training sales staff with foreign research results of the training effect, different analysis of the evaluation of training effectiveness of the sales staff at home and abroad, and sales staff training effectiveness evaluation of the status quo and of its existence the description of the problem, thinking thesignificance of improved training effectiveness evaluation of the sales staff, and then tobuild the training effectiveness evaluation model and security training effects. Keywords: Sales Evaluate and appraise Training effect 目 录 TOC \o 1-2 \h \u HYPERLINK \l _Toc19587 前 言 PAGEREF _Toc19587 1 HYPERLINK \l _Toc23643 第1章 销售人员培训效果评估研究的背景与意义 PAGEREF _Toc23643 2 HYPERLINK \l _Toc26854 第1.1节 选择研究销售人员培训效果评估意义与价值 PAGEREF