《化妆品品牌标识设计方法研究》-毕业设计（论文）.doc

精品 PAGE 精品 化妆品品牌标识设计方法研究 摘要：“爱美之心，人皆有之”，纵观世界中外古今，人们对于自身的美，对于美化自身的装饰，历来都有着自己的追究和一套符合社会潮流的审美标准。这其中最为代表的就是化妆品对于其个人自身美的装饰，本文的研究内容立足化妆品，以化妆品品牌标识的时代审美艺术为研究切入点，以重点探讨化妆品品牌标识的设计方法为研究目的，通过对化妆品品牌标识的缘起和时代审美意义的概述，研究化妆用品品牌标识设计的分类和方法，对优秀的化妆品品牌标识予以总结归纳，其旨在对化妆品品牌设计提供具有时代艺术价值审美理念和参考。 关键词：化妆品，品牌标识，艺术设计，视觉形象 Study of the design method of Cosmetics brand Abstract: Love beautiful heart, the person all has, the ancient and modern, Chinese and foreign people throughout the world for their own beauty, for its own adornment, have always been beautification has its own and a set to conform to the society for the trend of the aesthetic standards. This is the most representative of its individual their own beauty cosmetics for decoration, this paper the research content based on cosmetics to cosmetics brand logo of times for the study of the breakthrough point, aesthetic art，discusses the cosmetics brand logo on the design method for research purposes, through to the cosmetics brand logo of origin and the era of aesthetic significance this paper, cosmetics brand logo design research of classification and methods for good, cosmetics brand logo to summarizing, its aim is to provide design cosmetics brand with time artistic value aesthetic idea and reference. Key words: cosmetics , brand logo, Art design, visual image 目 录 摘要…………………………………………………………………………\……………Ⅰ 关键词……………………………………………………………………………………Ⅰ Abstract…………………………………………………………………………………Ⅰ Key words…………………………………………………………………………………Ⅰ 一、化妆品品牌标识的起源和发展…………………………………………………ⅰ （一）视觉标识审美艺术的发展沿革…………………………………………………ⅱ （二）品牌标识的发展沿革和法律文本的规范…………………………………………ⅱ 二、化妆品品牌标识的种类和设计方法………………………………………………ⅳ (一)品牌标识的分类……………………………………………………………………ⅳ (1)文字类品牌标识……………………………………………………………………ⅳ （2）拉丁字母品牌标识…………………………………………………………………ⅵ （3）数字构成的品牌标识………………………………………………………………ⅷ （二）标识设计的设计方法…………………………………………………………ⅸ 1.对比的设计方法……………………………………………………………………ⅸ 2.反复的设计方法…………………………………………………………………ⅹ 3.和谐的设计方法………………………………………………………………………ⅹ 4.渐变的设计方法…………………………………………………………………ⅹ 5.突破的设计方法………………………………………………