基于ahp分析的黑龙江省村镇银行问题研究-应用经济学；金融学专业论文.docxVIP

C0●Ⅱ日-盯SCoNTENTS C0●Ⅱ日-盯S CoNTENTS Abstract in Chinese ．I Abstract in English ． III 1 Introducti011 ．．1 1．1 Background ofresearch ．1 1．2 Aims and significances ofresearch ．．1 1．2．1 Aims ofresearch ．．1 1．2．2 Signifieanees ofresearch ．2 1．3 Research trend at home and abroad ．．3 1．3．1 Research trend at abroad ．．3 1．3．2 Research trend at home ．4 1．4 The main research content and method ．．6 1．4．1 The main research content 6 1．4．2 The main research method ．．7 2 The concept and basic theory of vilage banks．．．． ．．．．．．．．． ．． ．．．．．．． ．．．． ．．．．．8 2．1 The situation ofvillage banks ．8 2．1．1 The establish objectives ofvillage banks ．．8 2．1．2 The concept ofvillage banks 。8 2．1．3 The characteristies of village banks 9 2．2 Theoretical basis 9 2．2．1 A鲥cultural credit subsidy theory 9 2．2．2 Rural finaneial market theory ．．1 0 2．2．3 Rural fmance imperfect competition theory ．10 2．3 Conclusion ．1 1 3 Present situation and problems of Heilongjiang province’S village banks 12 3．1 Present situation ofvillage banks in Heilongjiang province 一12 3．1．1 Market size ． ．12 3．1．2 Business benefit 13 3．1．3 Serviee products 13 3．1．4 Credit environment 一14 3．1．5 Goverment support 一14 3．2 Problems ofvillage banks in Heilongjiang province ．15 3．2．1 Deviates from the value orientation ．．15 3．2．2 Deposits difficulty 15 3．2．3 Business development lag ．15 3．2．4 Credit products lack ofinnovation 16 3．2．5 Relationship loans increased risk management ．-16 3．2．6 External competition pressure ．16 III 万方数据 东北农业大学经济学硕士学位论文3．3 东北农业大学经济学硕士学位论文 3．3 Conclusion 17 4 Based AHP about the empirical analysis of factors of village banks in Heilongjiang．．．．1 8 4．1 Index selection 18 4．1．1 Competitive advantage ．．18 4．1．2 Market positioning 19 4．1．3 Product service 。19 4．1．4 Extemal influence 19 4．2 The AHP analysis related theory ．20 4．2．1 The AHP analysis method ．20 4．2．2 The AHP analysis process ．20 4．3 The mode contruction and results of influencing factors ofvillage banks in Heilongjiang province ．．．． ．．． ．．．．． ．