迁西板栗出口面临问题的研究.doc

PAGE PAGE 18 摘 要 中国板栗数京东，京东板栗数迁西。板栗是迁西县的传统特色农产品，在品质上有着先天的优势，在国际市场上有“东方珍珠”的美称，是农民增收的重要来源，至今已有近百年的出口历史。但近年来由于出口渠道单一、市场竞争激烈等原因，迁西板栗的出口遭遇“寒流”，面临着前所未有的压力。板栗的出口形势日益严峻，越来越多的问题不断的显现出来，如何解决迁西板栗出口面临的这些问题已经成为板栗出口进一步扩大的“瓶颈”。文章通过对迁西板栗的产品特征及出口历史现状的回顾，结合实际剖析了迁西板栗出口面临的问题，并就如何应对这些问题，进一步扩大出口提高我国迁西板栗在世界市场上的占有率和知名度提出自己的见解和对策，使得迁西板栗真正的步入国际市场。 关键词：板栗出口 品牌 绿色贸易壁垒 质量 Abstract Chinese chestnut is a traditional agricultural characteristics of Qianxi, there are inherent advantages in quality.It has a laudatory name oriental pearl in the international market, is an important source of income of the farmers, the export has been nearly 100 years of history. But in recent years because of a single export channels, the intense competition in the market and other factors, Qianxi Chinese chestnut export experience cold facing unprecedented pressure. Chinese chestnut exports increasingly grim situation, the constantly growing number of problems emerged, Qianxi how to resolve the problems facing the export of Chinese chestnut has become further expand the export of Chinese chestnut bottleneck. The adoption of Qianxi Chinese chestnut product characteristics and the historical status of the export review, the actual analysis of Qianxi Chinese chestnut export problems, and on how to deal with these issues and further expand our export increase Qianxi Chinese chestnut in the world market share and visibility to their own views and responses, making Qianxi Chinese chestnut truly entered the international market. KeyWords：Chinese chestnut export；brand；green trade barriers；quality 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc137960420 摘 要 PAGEREF _Toc137960420 \h I HYPERLINK \l _Toc137960421 Abstract PAGEREF _Toc137960421 \h II HYPERLINK \l _Toc137960422 引 言 PAGEREF _Toc137960422 \h 1 HYPERLINK \l _Toc137960423 1迁西板栗的产品特征 PAGEREF _Toc137960423 \h 2 HYPERLINK \l _Toc137960424 2迁西板栗的出口历史及现状 PAGEREF _Toc137960424 \h 2 HYPERLINK \l _Toc137960425 2.1迁西板栗的出口历史 PAGEREF _Toc137960425 \h 2 HYPER