我厨公司的营销战略分析.pdfVIP

THE RESEARCH OF WOCHU CORPORATION FOR REGULATING STRATEGY OF SALES CHANNEL ABSTRACT With the progress of science and technology, peoples life is happening great changes by incredible rate. Electronic commerce as a new business model with internet mature and ripened, more because of the popularity of mobile Internet and continue to new heights, more and more frequently appear in every aspect of our daily lives. In the past ten years, electronic commerce industry experienced a vigorous revolution, there are thousands of company go to end in this revolution, some enterprises have a brief glory, eventually Alibaba and Jingdong occupied the leading position in the industry, they began to use their platform and capital advantages to expand their business empire . 3C electronic products, clothing shoes and hats, daily general merchandise, home appliances, etc. all kinds of people daily life 万方数据 products are at an incredible rate from online to offline, from various manufacturers own platform to large platform providers as Alibaba and Jingdong. Compared to other products business, fresh food E-commerce business has not been developed of, strong such as Alibaba and Jingdong are also in the exploratory stage, no successful business model, no successful corporate earnings and most of fresh food E-commerce company is operating at a loss. But such a large piece of untapped market, it is a perfect stage to show the ability of the enterprises. This paper chooses a new fresh food E