微信营销信息传播影响因素实证分析.pdfVIP

Abstract The various applications have become life necessities with the rapid development of Mobile Internet. Nowadays Wechat is the most popular optimal marketing platform to launch a new marketing revolution. It promotes products, maintain customer relationship and reduce operation cost by publishing information for both enterprises and self-employed. Therefore information dissemination affects wechat marketing directly. Based on the analysis above, the research builds the influence factors model of wechat users’information dissemination through literatures, questionnaires, case study and the information dissemination model theories from management, communication, sociology, etc. It collects questionnaire data to build information dissemination model of wechat marketing. Through case analysis the paper puts forward to improvement strategies of wechat marketing to promote sustainable development better for companies. The survey details and result as below: Theory Research Firstly based on analysis of actual background, the research subject target were presented and confirmed. The research methods and technical routes are also getting explained. This paper collects achievements and uses related theories from domestic and overseas researches. Secondly summarize related current research situation from domestic overseas marketing, wechat and information dissemination. It also introduced related theory foundation presented in the research——classic Internet information dissemination. Influence Factors Firstly choose related subjects to study influence factors of p