互联网背景下尤溪茶品供应链的机理研究-工业设计工程专业论文.docxVIP

东华大学硕士学位论文互联网背景下尤溪茶品供应链的机理研究 东华大学硕士学位论文 互联网背景下尤溪茶品供应链的机理研究 PAGE PAGE 2 溪茶品发展现状、茶叶发展背景以及尤溪茶品供应链存在的问题，提 出了能够适应市场环境变化，满足消费需求，具有指导和参考意义的 互联网背景下尤溪茶品供应链的机理模型，由传统经济下的单边、线 型，由种植到消费的供应链模型，转变为各个环节协同、联动，相互 影响、相互参与的可调控的新型茶品供应链模型，并从订单式种植、 开放设计、柔性加工、定制销售以及人性服务五个方面阐述了该模型 的具体运作以及实施方式。 本课题是以尤溪为自然环境，尤溪茶品也研究对象，通过文献查 阅和实地走访的方式，对尤溪茶品现有供应链的现状和存在的问题进 行研究分析。并将传统的茶品供应链导入互联网的基因，提出在互联 网的背景下尤溪茶品供应链的机理脉络，从而帮助尤溪企业和茶品相 关企业在互联网经历背景下，能够实现更大的利益、获得更好的发展 机遇，并能为用户提供更加优质的茶叶产品和消费服务。 综上所述，本课题具有针对传统产品在互联网背景下进行供应链 转型的指导意义和应用价值。 关键词:互联网，供应链，尤溪茶品，机理研究 THE RESEARCH ON MECHANISM OF SUPPLY CHAIN FOR YOUXI COUNTY TEA UNDER THE BACKGROUND OF INTERNET ABSTRACT The Internet has covered almost every corner of the world, and equipment already is not limited to computers with Internet access, cars, mobile phones, televisions, and even water heaters can now through the Internet to facilitate peoples lives. The arrival of Internet technology, the traditional tea that traditional products are faced with great opportunities and challenges, new consumer behavior and characteristics are being produced. This is an enhanced personalized consumer Internet era, unprecedented developed market economy, most of the products in terms of quantity and variety are very rich, the consumer can select and purchase goods and services according to their needs, can take the initiative to require companies to produce customized products. Consumers in the Internet age, they have a very strong sense of participation, often as a positive factor in the marketing process to participate in product design, manufacture, delivery, and form a two-way interaction between enterprises. Meanwhile, the market environment of the tension, corporate interests can not be guaranteed. Comes from changes in market environment, consumption, and industrial environments to traditional planting of tea products supply chain, development, processing, sales channels and consumer behavior, and link has brought tremendous impact, forcing changes in traditional tea pro