易单网B2B电子商务模式分析.pdfVIP

Abstract The world economy is in transition from production economy to service eco nomy currently, China National Building Materials Group Corporation (CNBM) is keeping up with the trend of economic development, and CNBM International Corporation (CNBM International) seizes this opportunity tightly, and successful ly launched the 1st Non third party e-commerce platform (OK) in 2011 , whose main characteristic are self-support and spot transaction. CNBM International has established strategic partnerships with hundreds of domestic manufacturers and sound business relations with clients from many countries in past decades, it ’s the highlighted advantage of O comparing with other cross-border e-commerce companies, and this advantage has laid a solid foundation for O’s as smooth start in future. Meanwhile, comparing with other experienced cross-border e-commerce companies, as A Corporation and Made in China, what are the advantages and deficiencies of operation mode and profit ways for OK? The problems existed in OK after 4 years operation and the development suggestions to OK are the focus of this article. In this article, model of 3W2H analysis the business model of Okorder, pointed out its service orientation, customer, customer distribution, goal achieve mode and profit mode; using SWOT model analysis of Okorder ’s operating environment, clear the internal strengths, weaknesses and external opportunities and challenges; through the comparison analysis of Alibaba, China manufacturing and some other foreign trade website, it is pointed out that the operation risk of Okorder and give some development suggestion in the future to