华达公司核磁共振成像产品开发战略研究工商管理专业论文.docxVIP

哈尔滨工业大学高级管理人员工商管理硕士学位论文 哈尔滨工业大学高级管理人员工商管理硕士学位论文 - - II - Abstract Nowadays an enterprise’s management environment changes quickly as the world’s economy change tremendously. We are in a revolution era which eliminate others or eliminated by others, an era in the choice of survive or death. It is far more less to survive in the fierce competition just by organizing enterprises’ production. Thus, high efficiency enterprise strategy management becomes more and more important. The enterprise has to make strategies for survival and continual development. What kind of strategies, pivot strategies, strategy schemes must be combined together and implemented effectively. At first, this paper analyzed the exterior environment on the basis of the new product develop strategic theories, mostly expounded the technique actuality trend of nuclear magnetic resonance (MRI) product, and carried on a point analysis to the international marketing circumstance of the MRI product. In the next place, this paper made a research on each link of the company inner part from human resource, organization, company culture, finance, product marketing ...etc. And then, SWOT analyses were introduced to discuses huada company MRI product’s development strategy. The MRI product’s development strategy put forward on this foundation. Finally, this paper brought forward some measures at the aspects of the creative consciousness, the coordination of item organization, and human resource management, fostering the core competition of the enterprise, and marketing mix strategy ...etc. Key words nuclear magnetic resonance(MRI); development strategy; SWOT analyses - - III - 目 录 摘 要 I HYPERLINK \l _bookmark0 Abstract II HYPERLINK \l _bookmark1 第 1 章 绪论 1 HYPERLINK \l _bookmark1 1.1 问题的提出 1 HYPERLINK \l _bookmark2 1.2 企业产品开发战略理论与实践 2 HYPERLINK \l _bookmark2 1.2.1 新产品开发战略 2 HYPERLINK \l _bookmark3 1.2.2 新产品开发战略类型 4 HYPERLINK \l _bookmark4 1.2.3 产品开发战略理论评述 6 HYPERLINK \l _bookmark5 1.3 本文的研究思路与内容 7