华夏幸福基业产业园发展战略研究-工商管理专业论文.docxVIP

Ⅰ Ⅰ 摘 要 在国家对房地产宏观调控的大环境下，园区地产的发展势头备受关注，被认 为是中国房地产市场转型和发展的重要方向。尤其在中共十八大提出“新型城镇 化”之后，园区地产成为中国经济和社会发展的新动力，是中国经济结构调整和 产业升级、优化城市资源配置的重要突破口。新型城镇化的核心是人的城镇化， 而不是房地产化。本文依据产业园区的三种不同形态划分出园区地产开发的三个 不同发展阶段，并提出高阶园区地产开发的产城互动、以城促产、以产兴城、产 城融合的“产业新城”模式能实现人的城镇化，是带动新型城镇化、促进区域经 济持续健康发展的有效途径。本文利用波特五力竞争模型剖析园区地产开发产业 的结构特征，并以从事园区地产开发运营的 A 股上市公司华夏幸福基业股份有限 公司为研究对象，利用 ECIRM 战略模型、SWOT 分析等工具来研究华夏幸福的产 业园开发战略，对其战略进行评价并提出建议。通过对美国硅谷科技园、新加坡 裕廊工业园等六家国内外著名产业园区开发模式的介绍，总结出七条值得借鉴的 产业园成功开发经验，并据此对华夏幸福的产业园发展战略提出调整与改进建 议。 关键词：园区地产，产业园，产业新城，公司战略，华夏幸福 Ⅱ Ⅱ Abstract Since the national real estate macro-control, the industrial park real estate receives more and more attention, and be considered an important direction of Chinas real estate market transformation and upgrading. Especially after the 18th CCP which proposed the New Urbanization, the industrial park real estate is becoming a new driving force of Chinas economic and social development, and also an important breakthrough of Chinas economic restructuring, industrial upgrading and city resources optimizing. The core of New Urbanization is creating jobs for new residents instead of building houses. Three stages of industrial park development are distinguished based on three different forms of industrial park. The product of advanced stage industrial park development is industrial new town. Industrial new town creates jobs for new residents, and it is an effective way to drive New Urbanization and boost regional economy. China Fortune Land Development Co., Ltd. (the “CFLD”), an A-share listed company is taken as the study object. Tools such as ECIRM strategic model, Porters five forces competitive model and SWOT analysis are used to study the industrial park development strategy of CFLD, and the strategy evaluation and recommendations are made. Through the introduction of the development of six famous industrial parks such as Silicon Valley and Singapore Jurong Industrial Park, seven experiences have been summarized which the recommendations are based on. Key