地市级烟草公司与零售客户新型伙伴关系构建研究-企业管理专业论文.docxVIP

II II RESEARCH ON CONSTRUCTING NEW PARTNERSHIP OF MUNICIPAL TOBACCO COMPANIES AND RETAIL CUSTOMERS ABSTRACT Cigarette retail customers as an important part of the whole cigarette commodity supply chain, with cigarette retail customers to market reforms oriented gradually thorough, the cigarette retail customer competition will become increasingly fierce. How to enhance the cigarette retail customers of cigarette products tobacco companies and the distribution of the degree of satisfaction and the degree of dependence, is an important subject of tobacco companies must attach great importance to the. Do the tobacco companies and retail customer relationship management is the key to solve problems. This study is on the new partnership between the tobacco companies and retail customers’ prefecture-level city construction research. This study first from the international competition situation and Chinas tobacco monopoly system inherent requirement, analysis of the new partnership to build municipal tobacco companies and retail customers significance, and based on analyzing the current municipal tobacco companies and retail customer relationship establishment and maintenance of the basic situation, in-depth analysis of its customer relationship management problems and causes. According to those problems, this paper puts forward the idea of building a new partnership, namely, construction and retail customers new partnership of equality and mutual benefit, long-term cooperation, common development, discusses how to understand and maintenance the new partnership, and the methods and processes of construction the new partnership between Municipal Tobacco companies and retail customers. Then from the new partnership and regard Tobacco companies of ChongZuo city as example, the paper study how to construct the point of view, put forward to establish the customer-centric concept, scientific organization of supply, perfect service system, measures to improve customer I