基于网络评价的长沙城区餐饮业空间分布研究-人文地理专业论文.docxVIP

优秀毕业论文 精品参考文献资料 ABSTRCTWhile ABSTRCT While e—commerce influence and change the traditional catering industry marketing model gradually，online review plays an important role in the catering businesses and consumer’S decision—making．This paper makes a research on the distribution of catering industry in Changsha urban area based on online review,enriching‘‘the study of information in human geography’’theoretically,providing basic information for government planning of service facilities and policy—making practically,offering tips on location and business categories and giving travel information for consumers at the same time． Based on the network data and previous investigation and research，this paper uses the method of comparative study on classification，qualitative analysis and quantitative analysis．Research on the service quality and spatial distribution and pattem of catering industry in Changsha urban area．The main conclusions are as follows： Construct the index system evaluating online review based on principal component analysis to rate the service quality of catering businesses in Changsha urban area，and divide catering businesses into 4 levels by the K—means clustering analysis．It is found that the development of catering industry in Changsha is not SO good．The quantity of catring businesses with high service quality is small；the III 万方数据 mid—rage mid—rage catering businesses are lacked；the maj ority of catering businesses is poor in service quality．The service quality of traditional catering businesses is higher than that of fashion leisure ones，which show the trend of polarization． The distribution of catering businesses in Changsha urban area generally presents the regular rules of cluster distribution，the distribution along roads and decline from center to outer．The traditional catering businesses are more balanced overall urban area，while the distribution of fashion leisure catering businesses accumulate locally and scatter in the periphery．Catering bu