基于移动终端的微动漫设计创新应用研究-设计学专业论文.docxVIP

优秀毕业论文 精品参考文献资料 研究生优秀毕业论文 效性。并结合自身实践设计一一微动漫应用于原创独立设计品牌“ 效性。并结合自身实践设计一一微动漫应用于原创独立设计品牌“白 纱裙和黑斗篷”来加以辅助说明和论证。在论文最后，笔者对微动漫 与品牌商业化推广之间的关系做出了总结：微动漫与品牌商业化推广 相结合，能使两者相互促进、协调发展，具有极其重要的社会意义和 经济价值。并且预见微动漫与品牌结合的这一创新形式必将在当今移 动互联网时代创造出不可估量的经济价值，必将会是未来品牌营销的 一个新的增长点。 关键词：移动终端，移动互联网，微动漫，品牌推广 万方数据 AbstractWith Abstract With the rapid development of mobi le Internet，people has entered a new era of visual communication．As an important way of visual communication in visual communication era，micro animat ion i s gradual ly becoming hot up and popular．At the seine time，with the increasfngly fierce market competition，the modern economy has turned from pure product competition into brand competition．Due to factors such as capital，the small new brand promotion is not enough thorough，SO we need new ways to enhance brand promotion efforts．．The popularity of micro anime injected new blood and energy for the smal l new brands， whi ch i s a kind of effect ive brand promot ion market ing． The purpose of this study was based on the analysis of the micro animation，how micro animation effectively service for brand promotion and popularization，and provide a kind of auxiiiary competitive brands．In order to achieve the goal，the thesis mainly adopts the combined research methods of theory analysis and design practice．The main body of the paper concentrated in chapter three／four，and the fourth chapter is the key part． The second chapter discusses the related concepts of mobile ⅡI 万方数据 Internet Internet and cartoon，including the concept of mobi le Internet， mobi le terminal equipment，the main feature of the Internet based on mobile terminal，micro cartoon concept，audience， content，way and SO on．In Chapter Three，the coming of the era of mobi le Internet provides a favorable to the development of micro animat ion，through the analysi s of status and good examples，summed up the mobile terminals depending on the characteristics of the micro cartoon shows，design performance and design principles．Throug