老挝dao公司咖啡业务经营状况研究-企业管理专业论文.docxVIP

优秀毕业论文 精品参考文献资料 DAo DAo CoMPANY OF LAOS CoFFEE BUSINESS STRATEGIES ABSTRACT DAO companies in Laos coffee brand is more well-known in the international market have a certain visibility．In the analysis DAO company’S development process can be seen，DAO company to import— export business，the market is expanding．By 2005，DAO sales revenue long-term growth，then DAO product line to develop the coffee product portfolio breadth，extended operating range of coffee product mix；while DAO company to add new products and proj ects within the existing product line to enhance coffee product portfolio depth．However,after entering 20 1 2，corporate profits decreased significantly in 20 1 3 and 20 1 4， two consecutive years of decline．The basic problem DAO coffee company business is facing maj or coffee company DAO fuzzy product positioning，market positioning is not clear,the lack of brand awareness， Lao coffee industry after WTO impact，DAO coffee sales affected exports are vulnerable to a variety of external factors interference fluctuations． The analysis revealed that，DAO coffee company profitability problems” operating margins，ROE，cost margin there is a problem，DAO’S economic decline in fluctuation．DAO financial and strategic analysis matrix composite indicator radar chart analysis comprehensive strength 万方数据 and and competitiveness of the enterprise，the company’S overall business situation three years volatile．Finally,to improve the methods and measures to market position improved and brand planning，adjust the company’S strategic positioning，improve brand management planning， actively expand marketing channels，from a cost control perspective，cost control，this process involves financial indicators．Take various measures and methods for cost control within a certain scope of control in order to reduce costs．Ef!ficient use of assets and accelerate the return on receivables by adj usting the angle of financial strategy． KEYWORDS：DAO company；coffee brand；business；margin llI 万方数据 目 目 录