社交媒体时代下的电子商务营销公关趋势.doc

浙江传媒学院毕业论文 社交媒体时代下电子商务的营销与公关趋势 PAGE PAGE 15 作者：李佩芬 毕业论文 ( 2012届 ) 论文题目：社交媒体时代下电子商务的营销与公关趋势 Social media era of electronic commerce under the trend of marketing and Public relations 毕业论文原创性声明 本人郑重声明：所呈交的论文是本人在老师的指导下独立进行研究所取得的研究成果。除了文中特别加以标注引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写的成果作品。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的法律后果由本人承担。 学生签名： 日期：2012年 月 日 社交媒体时代下电子商务的营销与公关趋势 ——以淘宝，京东为例 摘 要 在互联网发展得如火如荼的今天，基于互联网平台的电子商务和博客、论坛等社交媒体也在人们日常生活中占据越来越重要的地位。电子商务更是成为许多商家开辟新的营销渠道的最佳方式之一，获得了不少企业的青睐。而随着社交媒体的社会化魅力的呈现，博客、论坛等也成为商家进行广告宣传推广等公关活动的必争之地。笔者通过阅读相关的参考文献，进行综合分析，认为当前对社交媒体时代的电子商务公关趋势研究主要集中在以下几个方面： 一、社交媒体在营销方面的发展 二、电子商务的概念和发展研究 三、社交媒体时代的电子商务公关的机遇和挑战 关键词：新媒体；微博；互联网社区；电子商务；整合营销;公共关系 Take to Much like a raging fire in the development of the Internet today, Internet based platform for e-commerce and blogs, forums and other social media also in peoples daily life is becoming more and more important.Electronic business affairs is more many businessmen to open up a new marketing channel is one of the best ways, gained the favour of many enterprises.But along with social media socialized charismatic, blog, forum and so on also become businessmen advertising promotion activity in a hotly contested spot.The author by reading the relevant literature, to conduct a comprehensive analysis, that the current era of social media electronic business public relations trends research mainly concentrates in the following several aspects: One, social media marketing in the development ofTwo, the concept of e-commerce and Development ResearchThree, social media in the era of electronic business public relations opportunity and challengeKey words: new media; micro-blog; Internet; electronic commerce; integrated marketing; public relations 目 录 毕业论文原创性声明…………………………………………………………..…………0 摘 要…………………………………………………………………………………1 一、引言……………………………… ….………………………………………….……………7 二 、社交和社交