某公司服务产品策略PF(ppt25页).pptVIP

Services Marketing;Chapter Learning Objectives;Chapter Outline;The Nature and Importance of Services;Characteristics of Services;The Tangibility Continuum ;Characteristics of Services (cont’d);Characteristics of Services (cont’d);Copyright ? Houghton Mifflin Company. All rights reserved.**;Copyright ? Houghton Mifflin Company. All rights reserved.**;Developing and Managing Marketing Mixes for Services;Developing and Managing Marketing Mixes for Services (cont’d);Developing and Managing Marketing Mixes for Services (cont’d);24/7 ATM;Developing and Managing Marketing Mixes for Services (cont’d);