西安市重点景区游客满意度评价的模式构建.docVIP

. 西安市重点景区游客满意度评价的模式构建 摘要： 为提升西安市旅游形象和竞争力,本文基于游客满意度理论，以到到网中西安市景区人气、点评次数排名前十的景区为研究对象，根据游客点评内容确定6个评价指标，采用李克特5级量表法收集数据，运用单层次模糊综合评价法对十个景区逐一进行评价。结果表明：四个景区游客满意度为“很满意”，六个景区为“满意”。得出游客对西安市景区整体上满意；对少数景区旅游消费、景区管理不满意的结论。研究结论为景区更好的发展、制定相应的政策提供依据。 abstract: in order to enhance the tourism image and competitiveness of xi’an city, it has important theoretical and practical significance to research the scenic tourist satisfaction by using of network tools . based on tourist satisfaction theory, this paper select the ten top scenic of xi’an according to the popularity, the number of comments from china’s offici